Creative Direction

Saket’s journey into creative direction began through fashion as a space for curiosity and self exploration during his late teenage years. Without formal training or industry exposure, he started experimenting with silhouettes, textures, proportions, and visual moods, gradually developing a personal language around image making and storytelling. What began as instinctive expression evolved into a structured creative practice focused on atmosphere, narrative, and cultural context.

While pursuing his Master’s at Thunderbird, he founded and led the Fashion Club, transforming it into a collaborative creative platform that brought together photographers, stylists, designers, performers, and production teams. Through editorial shoots, fashion magazines, and runway presentations, he directed projects from early ideation to final execution. His role extended beyond styling into conceptual development, casting, production coordination, visual sequencing, and managing large teams working under tight timelines.

Saket approaches creative direction as the orchestration of people, energy, and narrative rather than simply the arrangement of aesthetics. His work focuses on translating identity, movement, and live experience into immersive visual forms. Each production represents a collective effort shaped through leadership, collaboration, and a clear creative vision that transforms abstract ideas into emotionally engaging visual stories.